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The keys to a successful salesperson

Duration :

4 days

Prerequisites :

Minimum 1 year sales experience.

For whom :

Employees with commercial roles (in B to C).

Given at the end of the training :

Training Certificate

Net price - Individual / Inter-company :

2400 €

The premises chosen by Humanissue Consulting are accessible to people with reduced mobility.

The locations are determined by the co-contractors. For individuals with disabilities not related to mobility, we recommend the training organization CCI Formation, which collaborates with HandisupAuvergne:

VAT not applicable, Article 293B of the French General Tax Code

Pedagogical Manager :



Pedagogical objectives

• Mastering "Storytelling".

• Knowing how to enhance the customer experience.

• Knowing how to practice proactive listening.

• Knowing how to identify the customer's aspirations.

• Knowing how to use the right purchasing levers.

• Knowing how to master customer loyalty tools.

• Knowing how to implement a customer recruitment plan.

Program update

15 janvier 2024

Training program
  • Self-diagnosis: What type of salesperson are you?
  • Defining roles in sales.
  • Identifying the dimensions of customer service.
  • Experiential, an immersive approach.
  • The steps and script of the sales process.
  • Understanding the principles of synergology.
  • The art of communication.
  • Understanding the principles of NLP (Neuro-Linguistic Programming).
  • Enhancing the customer experience.
  • Practicing proactive listening.
  • Diagnosing client projects.
  • Knowing how to identify the usage benefits of an offer.
  • Selecting, valuing the offer and handling objections.
  • Practicing storytelling.
  • Knowing how to conclude a negotiation.
  • The principles of an effective CRM (Customer Relationship Management).
  • Leading and evaluating customer loyalty actions.
Access time and conditions

Sessions open with a minimum of 4 trainees. A maximum of 3 months delay between the request and the execution of the service, provided the opening conditions are met.

Given to the trainees
  • Welcome booklet.
  • Internal regulations.
  • Practical information sheets.
  • Course materials.
  • Link to LMS platform.
Pedagogical methods
Evaluation methods
  • End of seminar: Quiz on the tools used.
  • Case study.
  • Role plays.
  • One-on-one interviews at 1 and 2 months (action plan follow-up).


Contact us

Executive Assistant :

Photo Maëva_edited.png



 Tél.: 07 80 91 12 21

Maëva JAY

  • Video equipment (projection and video recording).
  • Flip chart.
  • Blank sheets.
  • Post-its and other collaborative tools.
  • Role-playing games.
  • Online exercises.
  • Systemic approach.
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