The keys to a successful salesperson
Duration :
4 days
Prerequisites :
Minimum 1 year sales experience.
For whom :
Employees with commercial roles (in B to C).
Given at the end of the training :
Training Certificate
Net price - Individual / Inter-company :
2400 €
The premises chosen by Humanissue Consulting are accessible to people with reduced mobility.
The locations are determined by the co-contractors. For individuals with disabilities not related to mobility, we recommend the training organization CCI Formation, which collaborates with HandisupAuvergne: http://www.handisupauvergne.org/qui-sommesnous/
VAT not applicable, Article 293B of the French General Tax Code
Pedagogical Manager :
Pierre JAUSSI
• Mastering "Storytelling".
• Knowing how to enhance the customer experience.
• Knowing how to practice proactive listening.
• Knowing how to identify the customer's aspirations.
• Knowing how to use the right purchasing levers.
• Knowing how to master customer loyalty tools.
• Knowing how to implement a customer recruitment plan.
15 janvier 2024
- Self-diagnosis: What type of salesperson are you?
- Defining roles in sales.
- Identifying the dimensions of customer service.
- Experiential, an immersive approach.
- The steps and script of the sales process.
- Understanding the principles of synergology.
- The art of communication.
- Understanding the principles of NLP (Neuro-Linguistic Programming).
- Enhancing the customer experience.
- Practicing proactive listening.
- Diagnosing client projects.
- Knowing how to identify the usage benefits of an offer.
- Selecting, valuing the offer and handling objections.
- Practicing storytelling.
- Knowing how to conclude a negotiation.
- The principles of an effective CRM (Customer Relationship Management).
- Leading and evaluating customer loyalty actions.
Sessions open with a minimum of 4 trainees. A maximum of 3 months delay between the request and the execution of the service, provided the opening conditions are met.
- Welcome booklet.
- Internal regulations.
- Practical information sheets.
- Course materials.
- Link to LMS platform.
- End of seminar: Quiz on the tools used.
- Case study.
- Role plays.
- One-on-one interviews at 1 and 2 months (action plan follow-up).
.
Sébastien GENTY
- Video equipment (projection and video recording).
- Flip chart.
- Blank sheets.
- Post-its and other collaborative tools.
- Role-playing games.
- Online exercises.
- Systemic approach.