The keys to customer loyalty

Duration :

3 days

Neuroeducation

Info :

Customer journey definition
Customer lifecycle and buying cycle
Self-assessment: methods and tools
Customer contact channels (Omnichannel)
Social media and social selling
The art of storytelling
Enhancing the customer experience
How to manage customer relationships
Exploiting CRM data
Knowing the main tools for CRM deployment
Qualifying your customer database
Understanding the principles of operational marketing
Developing operational marketing actions
Identifying customer loyalty indicators
Evaluating your loyalty actions

Program update

14 January 2025

Délai et conditions d'accès

<p>Sessions open with a minimum of 4 trainees. A maximum of 3 months delay between the request and the execution of the service, provided the opening conditions are met.</p>

OBJECTIFS PÉDAGOGIQUES

• Using new sales processes.

• Building a trusting relationship with the client.

• Creating a comprehensive and qualified customer database.

• Familiarity with various existing CRM tools.

• Developing customer loyalty initiatives.

MODALITÉS PÉDAGOGIQUES

Video equipment (video projection and recording).
Whiteboard.
Blank sheets of paper.
Post-it notes.
Role-playing activities.
Written and online exercises (multiple-choice questions, quizzes).
Systemic approach.

MODALITÉS D'ÉVALUATION

End of seminar: Multiple-choice quiz on the methods studied.
Case study.
Follow-up phone interviews at 1 month (action plan follow-up).

Lieux des prestations

The premises chosen by Humanissue Consulting are accessible to people with reduced mobility.

The locations are determined by the co-contractors. For individuals with disabilities not related to mobility, we recommend the training organization CCI Formation, which collaborates with HandisupAuvergne: http://www.handisupauvergne.org/qui-sommesnous/

Bilan de compétences Humanissue Consulting à Chamalières et Clermont-Ferrand

Email :m.jay@humanissue.fr

Tél.: 07 80 91 12 21

www.humanissue.fr

Sébastien GENTY