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The keys to customer loyalty

Duration :

3 days

Prerequisites :


For whom :

Employees with commercial roles (B to B or B to C).

Given at the end of the training :

Training Certificate

Net price - Individual / Inter-company :

1800 €

The premises chosen by Humanissue Consulting are accessible to people with reduced mobility.

The locations are determined by the co-contractors. For individuals with disabilities not related to mobility, we recommend the training organization CCI Formation, which collaborates with HandisupAuvergne:

VAT not applicable, Article 293B of the French General Tax Code

Pedagogical Manager :



Pedagogical objectives

• Using new sales processes.

• Building a trusting relationship with the client.

• Creating a comprehensive and qualified customer database.

• Familiarity with various existing CRM tools.

• Developing customer loyalty initiatives.

Program update

15 janvier 2024

Training program
  • Customer journey definition
  • Customer lifecycle and buying cycle
  • Self-assessment: methods and tools
  • Customer contact channels (Omnichannel)
  • Social media and social selling
  • The art of storytelling
  • Enhancing the customer experience
  • How to manage customer relationships
  • Exploiting CRM data
  • Knowing the main tools for CRM deployment
  • Qualifying your customer database
  • Understanding the principles of operational marketing
  • Developing operational marketing actions
  • Identifying customer loyalty indicators
  • Evaluating your loyalty actions
Access time and conditions

Sessions open with a minimum of 4 trainees. A maximum of 3 months delay between the request and the execution of the service, provided the opening conditions are met.

Given to the trainees
  • Welcome booklet.
  • Internal regulations.
  • Practical sheets.
  • Course materials.
  • LMS platform link.
Pedagogical methods
Evaluation methods
  • End of seminar: Multiple-choice quiz on the methods studied.
  • Case study.
  • Follow-up phone interviews at 1 month (action plan follow-up).
Contact us

Executive Assistant :

Photo Maëva_edited.png



 Tél.: 07 80 91 12 21

Maëva JAY

  • Video equipment (video projection and recording).
  • Whiteboard.
  • Blank sheets of paper.
  • Post-it notes.
  • Role-playing activities.
  • Written and online exercises (multiple-choice questions, quizzes).
  • Systemic approach.
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