The keys to customer loyalty
Duration :
3 days
Prerequisites :
None
For whom :
Employees with commercial roles (B to B or B to C).
Given at the end of the training :
Training Certificate
Net price - Individual / Inter-company :
1800 €
The premises chosen by Humanissue Consulting are accessible to people with reduced mobility.
The locations are determined by the co-contractors. For individuals with disabilities not related to mobility, we recommend the training organization CCI Formation, which collaborates with HandisupAuvergne: http://www.handisupauvergne.org/qui-sommesnous/
VAT not applicable, Article 293B of the French General Tax Code
Pedagogical Manager :
Pierre JAUSSI
• Using new sales processes.
• Building a trusting relationship with the client.
• Creating a comprehensive and qualified customer database.
• Familiarity with various existing CRM tools.
• Developing customer loyalty initiatives.
1 novembre 2022
- Customer journey definition
- Customer lifecycle and buying cycle
- Self-assessment: methods and tools
- Customer contact channels (Omnichannel)
- Social media and social selling
- The art of storytelling
- Enhancing the customer experience
- How to manage customer relationships
- Exploiting CRM data
- Knowing the main tools for CRM deployment
- Qualifying your customer database
- Understanding the principles of operational marketing
- Developing operational marketing actions
- Identifying customer loyalty indicators
- Evaluating your loyalty actions
Sessions open with a minimum of 4 trainees. A maximum of 3 months delay between the request and the execution of the service, provided the opening conditions are met.
- Welcome booklet.
- Internal regulations.
- Practical sheets.
- Course materials.
- LMS platform link.
- End of seminar: Multiple-choice quiz on the methods studied.
- Case study.
- Follow-up phone interviews at 1 month (action plan follow-up).
Executive Assistant :
Maëva JAY
- Video equipment (video projection and recording).
- Whiteboard.
- Blank sheets of paper.
- Post-it notes.
- Role-playing activities.
- Written and online exercises (multiple-choice questions, quizzes).
- Systemic approach.